:root{
  --ink: #0F2A43;
  --ink-soft: #3C5872;
  --blue: #1663C7;
  --blue-deep: #0E4A99;
  --mint: #1E9E85;
  --bg: #FBFAF7;
  --bg-soft: #F1F5F8;
  --coral: #E1543D;
  --coral-deep: #C43F2B;
  --line: #DCE3E8;
  --serif: 'Lora', Georgia, serif;
  --sans: 'Source Sans 3', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:var(--sans);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}

/* ============ TOPBAR ============ */
.topbar{
  background:var(--ink);
  color:#C9D6E2;
  font-size:0.78rem;
}
.topbar-inner{
  max-width:720px;
  margin:0 auto;
  padding:8px 20px;
  display:flex;
  justify-content:space-between;
  align-items:center;
  letter-spacing:0.01em;
}
.topbar-tag{color:var(--mint);font-weight:600;}

/* ============ MASTHEAD ============ */
.masthead{
  background:#fff;
  border-bottom:1px solid var(--line);
  position:sticky;
  top:0;
  z-index:20;
}
.masthead-inner{
  max-width:720px;
  margin:0 auto;
  padding:14px 20px;
  display:flex;
  justify-content:space-between;
  align-items:center;
}
.brand{
  font-family:var(--serif);
  font-size:1.35rem;
  font-weight:700;
  color:var(--ink);
}
.brand-mark--accent{color:var(--blue);}
.masthead-nav{
  display:none;
  gap:22px;
  font-size:0.9rem;
  color:var(--ink-soft);
}
.masthead-nav .active{color:var(--blue);font-weight:600;}
@media(min-width:640px){
  .masthead-nav{display:flex;}
}

/* ============ ARTICLE ============ */
.article{
  max-width:720px;
  margin:0 auto;
  padding:0 20px;
}
.article-head{
  padding-top:36px;
}
.kicker{
  font-size:0.82rem;
  font-weight:700;
  color:var(--blue);
  text-transform:uppercase;
  letter-spacing:0.06em;
  margin:0 0 12px;
}
h1{
  font-family:var(--serif);
  font-size:2rem;
  line-height:1.22;
  margin:0 0 16px;
  color:var(--ink);
  font-weight:700;
}
.dek{
  font-family:var(--serif);
  font-style:italic;
  font-size:1.15rem;
  line-height:1.5;
  color:var(--ink-soft);
  margin:0 0 20px;
  font-weight:500;
}
.byline{
  font-size:0.82rem;
  color:#7C8B99;
  display:flex;
  flex-wrap:wrap;
  gap:8px;
  padding-bottom:24px;
  border-bottom:1px solid var(--line);
  margin-bottom:28px;
}
.byline .dot{color:#C4CDD5;}

/* ============ FIGURES / CTA IMAGES ============ */
.article-figure{
  margin:0 -20px 8px;
}
.article-figure--wide{margin-top:28px;}
.img-cta-wrap{
  position:relative;
  display:block;
  overflow:hidden;
}
.img-cta-wrap img{
  width:100%;
  transition:transform 0.5s ease;
}
.img-cta-wrap:hover img{transform:scale(1.03);}
.img-cta-badge{
  position:absolute;
  right:12px;
  bottom:12px;
  background:rgba(15,42,67,0.88);
  color:#fff;
  font-size:0.78rem;
  font-weight:600;
  padding:8px 14px;
  border-radius:100px;
  backdrop-filter:blur(2px);
}
figcaption{
  font-size:0.82rem;
  color:#7C8B99;
  padding:10px 20px 0;
  line-height:1.5;
}

/* ============ BODY TEXT ============ */
.article-body{
  padding-top:22px;
  font-size:1.05rem;
  color:#1E3A52;
}
.article-body p{margin:0 0 20px;}
.drop-cap{
  font-family:var(--serif);
  font-size:3.4rem;
  line-height:0.75;
  float:left;
  padding-right:8px;
  padding-top:6px;
  color:var(--blue);
  font-weight:700;
}
.article-body h2{
  font-family:var(--serif);
  font-size:1.5rem;
  color:var(--ink);
  margin:36px 0 16px;
  line-height:1.3;
}
.expert-list{
  padding:0;
  margin:0 0 20px;
  list-style:none;
}
.expert-list li{
  padding:14px 0 14px 28px;
  border-top:1px solid var(--line);
  position:relative;
  font-size:1.02rem;
}
.expert-list li:last-child{border-bottom:1px solid var(--line);}
.expert-list li::before{
  content:'';
  position:absolute;
  left:0;
  top:22px;
  width:9px;
  height:9px;
  border-radius:50%;
  background:var(--mint);
}

/* ============ TRANSITION BLOCK ============ */
.transition-block{
  margin:44px -20px 0;
  padding:32px 20px;
  background:var(--bg-soft);
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.transition-label{
  font-size:0.78rem;
  font-weight:700;
  color:var(--mint);
  text-transform:uppercase;
  letter-spacing:0.06em;
  margin:0 0 10px;
}
.transition-block h2{
  font-family:var(--serif);
  font-size:1.55rem;
  line-height:1.3;
  margin:0 0 14px;
}
.transition-block p{margin:0;font-size:1.02rem;color:#1E3A52;}

/* ============ BENEFIT GRID ============ */
.benefit-grid{
  display:grid;
  grid-template-columns:1fr;
  gap:16px;
  margin:24px 0 8px;
}
@media(min-width:560px){
  .benefit-grid{grid-template-columns:1fr 1fr;}
}
.benefit-card{
  padding:20px;
  background:#fff;
  border:1px solid var(--line);
  border-left:3px solid var(--blue);
}
.benefit-icon{font-size:1.5rem;display:block;margin-bottom:10px;}
.benefit-card h3{
  font-family:var(--serif);
  font-size:1.08rem;
  margin:0 0 8px;
  color:var(--ink);
}
.benefit-card p{
  margin:0;
  font-size:0.94rem;
  color:var(--ink-soft);
  line-height:1.55;
}

/* ============ OFFER BLOCK ============ */
.offer{
  margin:44px -20px 0;
  padding:44px 20px;
  background:var(--ink);
  color:#fff;
  text-align:center;
}
.offer-inner{max-width:520px;margin:0 auto;}
.offer-kicker{
  font-size:0.78rem;
  font-weight:700;
  color:var(--mint);
  text-transform:uppercase;
  letter-spacing:0.06em;
  margin:0 0 10px;
}
.offer h2{
  font-family:var(--serif);
  font-size:1.9rem;
  margin:0 0 8px;
}
.offer-sub{
  color:#B9C7D4;
  font-size:0.98rem;
  margin:0 0 26px;
}
.offer-checklist{
  list-style:none;
  padding:0;
  margin:0 0 30px;
  text-align:left;
  display:inline-block;
}
.offer-checklist li{
  padding:8px 0 8px 26px;
  position:relative;
  font-size:0.96rem;
  color:#E4EBF1;
}
.offer-checklist li::before{
  content:'✓';
  position:absolute;
  left:0;
  color:var(--mint);
  font-weight:700;
}
.price-box{
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:2px;
  margin-bottom:26px;
}
.price-old{
  color:#8FA1B2;
  text-decoration:line-through;
  font-size:1.05rem;
}
.price-new{
  font-family:var(--serif);
  font-size:2.6rem;
  font-weight:700;
  color:#fff;
}
.price-note{color:#B9C7D4;font-size:0.85rem;}

.cta-button{
  display:inline-block;
  background:var(--coral);
  color:#fff;
  font-weight:700;
  font-size:1.05rem;
  padding:17px 34px;
  border-radius:8px;
  transition:background 0.2s ease, transform 0.15s ease;
  box-shadow:0 8px 20px rgba(225,84,61,0.35);
}
.cta-button:hover{background:var(--coral-deep);transform:translateY(-1px);}
.cta-button--large{font-size:1.15rem;padding:19px 38px;}
.offer-microcopy{
  margin:16px 0 0;
  font-size:0.8rem;
  color:#8FA1B2;
}

/* ============ FAQ ============ */
.faq{padding:44px 0 8px;}
.faq h2{
  font-family:var(--serif);
  font-size:1.5rem;
  margin:0 0 24px;
}
.faq-item{
  padding:18px 0;
  border-top:1px solid var(--line);
}
.faq-item:last-child{border-bottom:1px solid var(--line);}
.faq-item h3{
  font-family:var(--serif);
  font-size:1.05rem;
  margin:0 0 8px;
  color:var(--ink);
}
.faq-item p{
  margin:0;
  font-size:0.96rem;
  color:var(--ink-soft);
}

/* ============ FINAL CTA ============ */
.final-cta{
  margin:44px -20px 0;
  padding:48px 20px;
  text-align:center;
  background:var(--bg-soft);
  border-top:1px solid var(--line);
}
.final-cta h2{
  font-family:var(--serif);
  font-size:1.6rem;
  max-width:480px;
  margin:0 auto 10px;
  line-height:1.3;
}
.final-cta p{
  color:var(--ink-soft);
  margin:0 0 26px;
}

/* ============ FOOTER ============ */
.site-footer{
  max-width:720px;
  margin:0 auto;
  padding:36px 20px 50px;
}
.disclosure{
  font-size:0.78rem;
  color:#8FA1B2;
  line-height:1.6;
  margin:0 0 14px;
}
.copyright{
  font-size:0.78rem;
  color:#B0BBC5;
  margin:0;
}